Wednesday, September 29, 2010

"Doctor Recommended” and “Award Winning" Claims. Do you believe them?

Or let's say, do the claims like this help to shape your decision to buy the product or not.

Life has become focused on quick fixes, if the results don’t prove fast enough, we look elsewhere searching for that supposed “doctor recommended” and “award winning product" that offers, yet another, a proven quick fix. These products are purchased with the idea that immediate results will occur because of what the label says, or the commercial with the celebrity and the TV show marketing a product. However, unless you’re going to have some type of invasive surgery, that only provides short term results, there is no quick fix. The fact is, there are just endless amounts of money being wasted on proven ineffective products with the health risks and problems they pose. What is disconcerting is that anyone and any company can make the claim, “Dr. Recommended” and/or “Award Winning.” The reason being is that as long as no name is attached and no award is attached to the claim, a company can say this all day long. The only time you have to actually cite or reference is if you specifically reference someone words, award, or name. We all feel our best when we look our best, that certain confidence we get when our face looks fresh and healthy we become comfortable in our own skin. Billions of dollars each year is spent on products that promise to deliver results that will make us “feel good.” And just as many millions are paid to celebrities to announce to us from our TV screens that they themselves use this and that miracle product, and that's why they look so good..... yeah right.... Does anyone still buy it? Unfortunately, most of the time the hundred dollar miracle product does nothing, but a short term glow on the face, with chemicals, making the appearance shine to a new health so the customer feels like a new person and buys more. However, people find that in the long run with such product, even after the first few weeks of use, no miracle occurs; in fact that initial feeling that sold the product to begin with, fades. This mind game companies play with consumers stealing in a sense, but the problem is that as long as we are willing to spend the money, companies will still produce “miracle” products that do nothing more than potentially harm. Major corporations use celebrities to market their products, making the product more appealing to purchase. What consumers don’t realize is that it’s not the product that has the star looking like she or he does, it is the makeup done by a professional makeup artist and in many cases some type of botox and/or surgery. Oh, and how could I forget Photoshop, the true miracle of this century. This pressure society puts on us to conform to an idealized appearance can shape our every move. The common belief that the more attractive an individual tends to be the better that person is in relationships, at work or school, and even court. Today’s media places great importance on celebrities, typically young, slim, attractive and healthy looking (Sainsbury, 2010). Cultures center on physically attractive people performing more successfully in many aspects of life, and others are more willing to please them (Sainsbury, 2010). The way we look and feel can vary with age, mood, or clothing and is almost how we picture ourselves in our own minds. Our ideal body is how we want to appear and how we will change in accordance to our age and emotional feeling. In general, the media, society, and culture have influence on appearances beginning in early adulthood. Studies prove that body image is related to but differs from self-image, self-esteem, and self-concept. Our faces are the main point of focus during social interaction, providing conscious and unconscious expressions. Approximately two-thirds of communication is nonverbal, mediated principally by facial expression. For all these reasons discussed, companies and the media have great influence over society, almost leaving some powerless in their path of selling the “miracle” product.

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