Thursday, June 18, 2009

Slimming lip gloss hits British beauty shelves this spring

Huge Lips Skinny Hips, the lip gloss that includes an appetite suppressor, brings new meaning to the old adage ‘a moment on the lips, a lifetime on the hips’.

The gloss includes the active ingredients Hoodia Gordonii extract and vitamin B3, according to press reports.

The Skinny Hips half of the product is attributed to the presence of the Hoodia Gordonii extract, a plant native to Southern Africa and found in a number of diet and weight loss supplements due to its appetite suppressing activity.

And it is the vitamin B3 in the formulation which reportedly helps stimulate blood flow to the lips making them appear fuller.

Manufactured by Purple Lab, the product range will retail in SpaceNK stores later this spring.

Although new to the British market, the product is not the first of its kind.

Slenderize with shine

Across the pond, Too Faced released its Slenderize range in January last year, just in time for consumers to keep up their New Year’s beauty resolutions after the excesses of the party season.

The Slenderize range was released in collaboration with Fuze, a Coca Cola-owned manufacturer of energizing and slimming drinks.

The range includes three flavours, mirroring Fuze's beverage range, and has the same active ingredients such as chromium, L-Carnitine and Super Citrimax.

The chromium improves the amount of energy received from food and the L-Carnitine is an energy boosting amino acid, said Fuze.

Super Citrimax, a hydroxycitric acid extract, is one of the most widely used dietary ingredients and is thought to inhibit fatty acid and cholesterol synthesis.

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