Thursday, September 11, 2014

Bye, bye Sweetsation Therapy.....

Well, not really.... Some great changes are coming to our Brand - Sweetsation Therapy.  Many already know that Sweetsation Therapy began as a “soon-to-be-mom” friendly company, since its inception back in 2008.  I myself was a brand new mom while having 20 years of beauty and skin care experience.  At the time of my pregnancy, I found it challenging to find products that were either Organic or naturally safe.  So I took my vision and created a product line of therapeutic (while safe) skin care products.  I created products that aligned with my interests to be Organic and Natural while being safe for, before, during, and after pregnancy.  That's how Sweetsation Therapy was created.  Its been a great adventure and a pleasure to be able to share all of these wonderful products, that were formulated for my own personal use, with the rest of the world.  I had no idea there were so many other people searching for the same thing as I was.  Soon, Sweetsation Therapy’s brand of products attracted the attention of not only moms, but a much wider demographic of people made up of all ages.  Sweetsation Therapy has since became a huge success thanks to all our fantastic and loyal customers. 

At that point, we wanted to expand our product line and offer children enjoy our products too, like our Sun‘n Fun water resistant Sunscreen, that smells like a chocolate milkshake.  And then my husband wanted something special for him.  We then came out with our Men’s Facial line: Scrub, Shaving Gel, Moisturizer, and After Splash.  

After having our 2nd son, just 4 months ago at a tender age of 42, I started to realize that I was no longer a spring chicken.  My thoughts shifted as to how could I preserve my youthful appearance for as long as I could.   All of our main facial care products were geared towards the ages of 15-40 (even though we served customers of all ages).  The wheels started spinning.

We initially created a sub-brand called - Skin QR Organics, that was added to our main website:   These products were not focused on pregnancy, so we created Skin QR Organics in order to have a visual distinction between products for Pregnancy and products for Anti-Aging purposes.  We later learned that this caused some confusion with brand recognition, and have recently decided to bring all our products under our larger  label of - Sweetsation Therapy.  We have started to re-design our labels to reflect such shift, and eventually all our products will share the Sweetsation Therapy Brand. While pregnancy safe products will enjoy their own category.

Over the past 6 years a lot of our products gained “best-selling” status, and found their prominent spot in the global market.  Some of our products were discovered to fill a smaller niche.  We love all of our products, but after long debate and with mixed emotions, we have decided to discontinue a small number of products as we shift our focus and energy to the needs of the majority of our customers.  We will be phasing out our Men’s line of products.  We had high hopes for our Men’s line when we created it.  As great as our Men’s formulations were, they did not prove to be as popular as our products for women/moms.  The better news is that we have some really fantastic products in our R&D pipeline which we are excited to bring to market very soon!  So stay tuned, and we will be announcing our new products in the very near future.

Thank you to all of our customers.  Without you, Sweetsation Therapy would not be the company it has grown to become today.  So Thank You from the bottom of my Heart.  God Bless, and we continue to look forward to serving each and every one of our customers.

Sweetsationally yours,


No comments:

Post a Comment

Note: Only a member of this blog may post a comment.