The newest Johnson's product: Johnson's Baby Bubble Bath and Wash.
The ad begins with: JOHNSON'S® Baby Bubble Bath & Wash is clinically proven to be gentle enough for baby girls and boys starting as young as 6 months.
The ad contradicts itself. Moving further there is an ingredients deck. Running through the ingredients I see quite a few toxic ingredients that are known carcinogens. Let's see how they rate on Skin Deep. (posted next to the each ingredient)
Water, Cocamidopropyl Betaine (5), PEG-80 Sorbitan Laurate (6-9), Sodium Trideceth Sulfate (0), Acrylates Copolymer(3), Glycerin(2), Disodium Lauroamphodiacetate(0), Phenoxyethanol(4), Glycol Distearate(1), Fragrance(8), Tetrasodium EDTA(1-4), Laureth-4(3), Methylparaben(8), Propylparaben(4), Polyquaternium-7(2)
May also contain: Sodium Hydroxide(3) (???) Strange that they are not sure whether this ingredient present in the product or not.
It's infuriating that they represent this product (and a lot of others) as safe and gentle when in fact it's quite the opposite. It contains the ingredients (parabens, fragrance aka phthalates) that informed consumer knows are not safe at all, especially for a baby. Which brings me to the conclusion that Johnson & Johnson lies to it's customers presuming that they are stupid.